Margaret Johnsson, Instructor of Strategy, Management, and Entrepreneurship, and also the Founder and Director of NEIU's Business Innovation and Growth Center, in a webinar titled ‘Show Me the Money.’
Financial business plans are back in vogue. Serious investors want to see more than a business model canvas; they want to see a detailed financial business plan that demonstrates how and when entrepreneurs plan to give them a return on their investment. Yet, most entrepreneurs and instructors of entrepreneurship are not financial wizards. And only a rare few (if any) would consider it a badge of honor to be considered a good accountant. Attendees at this session will see how an accountant, turned entrepreneur, turned entrepreneurship educator, uses accounting to inspire entrepreneurial pivots that make the difference between profitable, sustainable, business launches and those that fail.